Follow the framework below to uncover insights about your Ideal Client.
This will unlock your content strategy, help you shape your offer, and also help you pick back up past relationships to uncover opportunities for more work.
Plus, if you ask nicely, you’ll probably get a testimonial out of it. GOLD.
Think of a great client you’ve worked with. Someone you can get back in touch with.
Use the below template to ask them for an interview.
If you’re short on time, make sure you cover off The 6 Golden Questions
Adapt the below template to request an interview with current or recent clients:
Subject Line: Would you pls do me a small favour?
Hi [name],
Would you be open to helping me with a customer interview?
I’m working on refining my positioning & messaging to attract more clients like you.
So I’d love to ask you some questions about our work together, your goals & motivations.