Once you start creating regular content that talks to your ICP, you need a simple strategy to take this early engagement to a deeper level. You need to start talking to handraisers 1:1.

More 1:1 conversations = more sales.

Use this playbook to hand the microphone to prospects orbiting around you and invite them to a call.

Who are handraisers on LinkedIn?

Apply this outreach strategy to anyone who fits your target audience & falls into one of the below categories:

• Sends you a connection request
• Starts following you
• Views your profile
• Comments on your content
• Likes your content

What do you say first?

Use present commonality to engage, then ask a simple question that’s easy to respond to.

On Linkedin, present commonality looks like this:

MESSAGE 1 - reach out

<aside> 💡 "Hi [name], Thanks for [connecting/following/checking out my profile / liking my post] - did anything stand out?”

</aside>