Once you start creating regular content that talks to your ICP, you need a simple strategy to take this early engagement to a deeper level. You need to start talking to handraisers 1:1.
More 1:1 conversations = more sales.
Use this playbook to hand the microphone to prospects orbiting around you and invite them to a call.
Apply this outreach strategy to anyone who fits your target audience & falls into one of the below categories:
Use present commonality to engage, then ask a simple question that’s easy to respond to.
On Linkedin, present commonality looks like this: