Once you start creating regular content that talks to your ICP, you need a simple strategy to take this early engagement to a deeper level. You need to start talking to handraisers 1:1.
More 1:1 conversations = more sales - as Ken Yarmosh always says.
You can apply this outreach strategy to anyone who falls into one of the below categories:
All the above are conscious actions. The prospect has taken a step, so there's nothing slimy about reaching out to them, so long as you do it in the right way.
Pro Tip: Invest in LinkedIn Premium. This allows you to see exactly who’s viewed your profile, so you can reach out to them. At $75/mth it’s the cheapest and most effective prospecting tool out there.
Use present commonality to engage, then ask a simple question that’s easy to respond to.
What is present commonality?
Imagine you sit down next to someone you don’t know at a wedding. A nice, normal question you might ask to start a conversation is ‘so how do you know the bride / groom?’ This is light and easy as it references the thing you have in common right now. That’s present commonality. It’s non-threatening and natural.